CLOUD

ADVA Optical Networking's Scalability Plays Key Role in Selection

ADVA Optical Networking has announced that Colt has deployed the ADVA 100G Core to address bandwidth growth from its U.K. enterprise customers. A customer of ADVA Optical Networking for over 15 years, Colt chose the ADVA 100G Core technology because of its plug-and-play simplicity and ease of use. The ADVA 100G Core has been optimized to interoperate with all major optical transport systems and enables Colt to upgrade existing customer networks without disrupting data traffic or making additional costly installations. This optimization ensures enterprise customers can rapidly scale from 10G to 100G and beyond.   

“Our enterprise customers have some of the most rigorous networking demands in the world. They need long-term partners they can trust, a network they can depend upon,” said Peter Coppens, Network Services Solution Line Director, Colt. “That's why our relationship with ADVA Optical Networking is so important. They don't just build great technology; they help us build trust and long term relationships, which are key for our customers. With the ADVA 100G Core, the team at ADVA Optical Networking has produced something that answers a definite pain point – how can I migrate to 100G without major upgrades. This is a question that our customers no longer have to worry about.”

Colt's enterprise customers include some of the world's largest financial institutions, media companies and professional services organizations. Its customers are experiencing expanding bandwidth requirements and need a supporting network that can scale in line with their business demands. Fully integrated into the ADVA FSP 3000, the ADVA 100G Core provides this scalability, ensuring seamless migration as and when required. However, to ensure that all of its customers can benefit from 100G, Colt is also trialing the ADVA 100G Metro. This direct detect technology provides data transport over shorter distances and delivers significant cost, power and space optimization – an ideal combination for metro applications.    

“We're continually listening to our customers, continually listening to their needs. It's this information that drives our focus, that drives our technology,” commented Alistair Swales, senior vice president, Sales U.K. and Ireland, ADVA Optical Networking. “That's why our 100G portfolio is proving so successful. It addresses specific applications with tailored performance metrics. For enterprises that require 100G technology but don’t want to make costly upgrades, then our ADVA 100G Core fits perfectly. Yet we strongly believe that every customer should be given the opportunity to access 100G. Ultimately, this is the very essence of our 100G Metro and with Colt’s trial of this technology the U.K. enterprise community may soon have 100G technology for every networking need.”

Watch ADVA Optical Networking’s latest 100G Metro video for further information: adva.li/100metro.