STORAGE

Violin Memory has announced a North American distribution agreement with Arrow Electronics.

The agreement will provide Arrow resellers with access to Violin’s extensive Flash Storage Platform solutions, all-flash product portfolio and enterprise data services. In turn, Violin Memory will leverage Arrow’s sales support and technical expertise to continue its expansion into the all-flash array market in North America.

“Arrow’s expertise in the storage arena is synergistic with our go-to-market strategy, and their desire to push further into the all-flash marketplace with Violin’s Flash Storage Platform is an exciting proposition for both of us,” said Jeff Nollette, worldwide vice president of channel sales, Violin Memory. “The market opportunity for all-flash arrays in North America is white-hot today and growing larger by the month. We both expect to benefit from the marriage of our enterprise-hardened solutions and Arrow’s extensive expertise and market coverage in North America.”

Violin’s all flash solutions store more data with a smaller footprint and drive faster application performance at a cost comparable to traditional storage solutions. Violin’s Flash Storage Platform utilizes a vertically integrated design of software, firmware, and hardware that can facilitate the transition of primary storage from legacy solutions to all flash.

“This distribution agreement with Violin will provide Arrow’s customers with a broad set of enterprise-class flash storage products and data management solutions,” said Joe Burke, vice president and general manager of Arrow’s Enterprise Storage, Security, Networking and Virtualization Group. “Arrow looks forward to partnering with Violin to expand the rapidly maturing flash storage market in North America.”

Arrow’s extensive global sales and distribution network includes technical application teams and expert specialists who help customers find the technology solutions that are right for them and who assist resellers with selling to end customers. These Arrow specialists will benefit from Violin’s newly launched global partner program, which provides targeted product support, services and tools.

The two companies signed a similar distribution agreement for Europe, the Middle East and Africa earlier this year.