Consumer goods and retail executives are starting to get their hands dirty with big data and cloud technologies. Executives from Levi's, Nike, Coca-Cola and more are judging at the 19th semiannual Under the Radar Conference in Mountain View, CA on April 26. Once for the tech industry crowd only, this business development conference is getting attention from consumer facing leaders who are interested in discovering new innovation to solve their growing concerns around big data, cloud infrastructure, mobile security and more.

According to Tom Peck, Levi's CIO, "I'm always exploring developments in mobility, analytics, social shopping and new ways to speed-up infrastructure provisioning while reducing our storage and physical footprint."

Art King, Nike's Global Infrastructure Architecture Lead, is interested in investing in things that "make life better for the people" and "bring it to the mobile phone."

Alan Boehme, Chief of Enterprise Architecture at Coca-Cola is hoping to find new startups in "Mobile security, analytics, and social."

As web scale business grow, the cloud is demystified for consumers. Thus consumer brands see a big incentive to become early adopters of disruptive technologies that will rapidly grow their business.

Under the Radar, produced by Dealmaker Media, works with hundreds of executives from consumer, retail, finance, and technology companies in efforts to understand their business challenges and technology needs. The Dealmaker team vets hundreds of early stage companies from across the globe and hand selects the top 30 to present on stage to the expert judges looking to partner with, utilize, or acquire their technologies.

Judges and speakers include: Alan Boehme, Chief of Enterprise Architecture, Coca-Cola Tom Peck, CIO, Levi Strauss & Co. Art King, Global Infrastructure Architecture Lead, Nike Luke Rajlich, Distinguished Engineer, Zynga Vitaly Gordon, Big Data Scientist, LivePerson Peter Yared, CTO, CBS Interactive Corey Szopinski, Creative Technical Director, CP+B Jerome Labat, VP, R&D Cloud Automation Product Unit, HP Yobie Benjamin, Global CTO & Managing Director, Citigroup Steve Phillpott, CIO, Amylin Pharmaceuticals

Subbu Balakrishnan, Director of Technology, AKQA Paul Payton, Chief Systems Engineer, VISA Jason Collins, VP Emerging Technology and Innovation, Alcatel Lucent Derrick Harris, Writer/Editor, GigaOm

Chris Weitz, Director, Technology Integration Technology Strategy and Architecture, Deloitte Consulting Ping Li, Partner, Accel

Under the Radar Categories:

Mobile Security Companies that extend access to enterprise applications on mobile devices as native apps and provide two-factor authentication service for scalable security.

PaaS (Platform-as-as-Service) Companies that support Java, .NET, and other language based full featured PaaS solutions.

Cloud Services Companies that foster cloud management by aggregating and tracking cloud expenditures, providing visibility across servers, and adding intelligence to systems data.

Data Analysis Companies that easily aggregate and filter the content from social media as well as help businesses analyze and track their own internal data.

Performance and Monitoring Companies with performance tools for scalable web architecture, cloud messaging and background processing, and software testing.

Database Scaling Companies with memory-optimized database, real-time queries and scaling management.

Cloud Infrastructure Companies that provide scalable operating system to manage regulated private and public cloud environments as well as high-performance Storage-as-a-Service.