Are you an engineer who's a poet at heart? Are you a poet who's an engineer at heart? AMAX, a leading innovator of Big Data, Private Cloud and Storage solutions, today announced a new Big Data Haiku contest celebrating its PHAT-Data (Peta-Scale Hadoop Analytics Technology) solution.

Just as a Haiku is a perfectly balanced work of art that marries technical style with mind-blowing eloquence and contextual implication, so is our PHAT-Data Hadoop total turnkey solution powering business intelligence and real-time analytics through an optimized 20-node 10Gb-based Apache Hadoop cluster tuned for optimal efficiency and performance. We are so inspired by this solution that we have turned to the masses to sing its praise from cherry-blossom covered mountaintops for the potential of Hadoop and PHAT Data through Haiku. Every submission will receive a collectible Sumo mascot squeeze toy (one per person, while supplies last), and the winner by public vote will be crowned with a brand-spankin' new 3rd generation iPad, courtesy of your friends at AMAX.

"Squeezing all our passion for Hadoop and PHAT Data into 5-7-5 syllables isn't easy, which is why we turn to the community to help us articulate how Big Data analysis and mining is a breakthrough for information technology and will soon be changing the entire landscape of how we view information and even the world," said Julia Shih, Director of Strategic Alliance, AMAX. "Haiku is a well-known and well-loved medium for illuminating entire landscapes and concepts using efficient, powerful strokes carrying deep meaning on various levels. This poetic meaning is not unlike the sharp, incisive, refined and often dynamic intelligence that can be mined from extremely if not infinitely large datasets, and we believe Haiku in itself serves as a kindred analogy for the eloquence and infinite potential of Hadoop, as powered by PHAT Data."

AMAX's focus has generally been on marrying the power, breadth and flexibility of the latest in computing technology with high performance components and like a Haiku, AMAX technology is also a fine balance of power and elegance. Big Data processing requires powerful technology to reveal the most delicate truths of enterprise information systems. This is the spirit of Hadoop and PHAT Data, and this balance can be poetically demonstrated through the practice and meditation of Haiku.