Amplidata announced that it has completed a Series C round of funding totaling $8 million from investors Big Bang Ventures, Endeavour Vision, Intel Capital and Swisscom.

Amplidata provides AmpliStor, an optimized object storage solution for "big data" applications. It enables customers to deploy petabyte-scale storage infrastructures that meet the highest availability and performance requirements at the lowest possible cost.

Unstructured data stored in public and private content archives represents 80% of the total data storage growth projected for the coming decade. AmpliStor addresses the needs for big data storage as it scales to multi-petabyte capacity and protects data with policy-driven durability to ten nine's and beyond. Amplidata technology also provides scalable high throughput, which makes it suitable for the most demanding media applications. AmpliStor minimizes the required overhead in disk capacity and resulting power consumption in comparison to typical multi-copy cloud storage implementations. It also features data integrity assurance, and self-healing capabilities to further lower the total cost of the storage system by 50%-70%.

Amplidata's BitSpread technology provides an ultra-high throughput implementation of erasure coding to optimize data healing and durability. This key component of the AmpliStor solution enables deployment in throughput sensitive applications in a wide range of industries such as Media & Entertainment, in addition to big data archiving applications.

"During 2011, Amplidata gained significant traction with digital media deployments and reference projects such as Montreux Jazz live video archive," said Dominique Pitteloud, partner at Endeavour Vision in Geneva. "The additional funding will support further development of the sales and support organization in the US, Europe and Asia."

"The demand for more efficient storage products has grown rapidly as data capacities have increased exponentially, placing data center budgets under pressure. With AmpliStor, customers benefit from the system's scalability and performance while reducing the cost of storing data" said Wim De Wispelaere, CEO of Amplidata. "We are pleased that Big Bang Ventures, Endeavour Vision, Intel Capital and Swisscom have chosen to support Amplidata in this growth round. This investment will allow us to accelerate our business in worldwide big data accounts."