SCIENCE
STORMTECH Unveils its Fall 2011 Retail Collection in Munich Germany!
- Written by: Webmaster
- Category: SCIENCE
Industry leader of high performance athletic apparel and accessories STORMTECH Performance Apparel, officially launched its fall 2011 retail collection at the prestigious International Sports Business Network Tradeshow (ISPO), which was held this past February 6-9 in Munich Germany.
According to the company, ISPO is one of the leading sports tradeshow on the planet, which gathers the world's top manufacturers, distributors, designers and where new products and brands are unveiled. "Launching our retail line at ISPO was critical," says Steve Dewar, VP of Sales and Marketing. "Our current focus is waterproof, breathable and moisture wicking fabrics that offer a seamless combination of insulation, fashion innovation and athleticism. ISPO is the perfect venue to build your brand and offers a platform unlike any other in the world of sports," says Dewar.
2011 ISPO featured over 2,000 international exhibitors that presented their latest products to more than 60,000 visitors from over 100 countries. For the last 40 years ISPO has provided a comprehensive preview of the complete selection of sporting goods, athletic footwear and fashion, as well as the latest trends in all segments.
Since the company originated in 1977 the STORMTECH brand has grown significantly and today is distributed in over 25 countries.