SCIENCE
Talbots Selects Oracle Retail Planning and Optimization Suite to Help Tailor Shopping Experience
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The Talbots has selected the Oracle Retail Planning and Optimization suite of applications to support its ongoing efforts to drive improved store productivity.
Talbots plans to use the Oracle Retail planning and optimization solutions, including Oracle Retail Assortment Planning, Size Profile Optimization and Merchandise Financial Planning, to help identify customer preferences and tailor merchandise offerings based on buying patterns, size profiles and other key attributes.
Oracle Retail Consulting will partner with Talbots to launch and fully utilize the features of each application.
Supporting Quote
John Kovac, Talbots Chief Information Officer, commented, “By implementing Oracle’s Retail Planning and Optimization Suite we will have a robust platform providing advanced analytics to ensure we have the right balance of inventory when and where our customers need it. Our investment in the area of merchandise planning and allocation is an important piece of enhancing our IT infrastructure to drive business advantage.”
“Talbots is looking to enhance performance across their diverse store portfolio,” said Duncan Angove, Senior Vice President and General Manager, Oracle Retail. “The Oracle Retail applications will help Talbots pinpoint opportunities, as well as provide them with the ability to quickly adapt and execute merchandising and inventory strategies as needed.”