ACADEMIA

There was a time when it was difficult for advertisers to market their products in truly international markets, but the Internet has drastically changed that. Thanks to the advent of online technology, marketers can now connect with markets that may previously have been inaccessible. The problem, for some advertisers, is simply locating the best, most expansive networks. A performance marketing company called Ads Direct is seeking to change that, however, by offering advertisers previously unimagined access to global marketplaces. Ads Direct has recently announced the expansion of its network into 30 different countries, asserting itself as the most wide-ranging online advertising network in the world.

Ads Direct President Nate Poupko says this expansion is a boon to the company's many clients. "Markets in South America and Asia are offering incredible new opportunities for generating traffic and ultimately making conversions," says Poupko. "A lot of advertisers can't access these markets, but Ads Direct is giving its clients a way in, ultimately ensuring that these largely untapped markets provide our advertisers with remarkable opportunities for converting high volumes of traffic."

In addition to its vast global network, Ads Direct offers a wide range of services to its clients. Because of this plurality of services, the company has long stood as one of the leading names in performance marketing. Ads Direct's services include landing page revisions, translation of Web content into different languages, insight into managing media buys, and more. Poupko says these services will ultimately gain even greater degrees of efficacy when combined with the newly expanded Ads Direct network.

Given the wealth of services provided by the company, it should come as no surprise that Ads Direct has garnered many big-name clients, including several Tier-1 brands from the Health and Beauty vertical. "Ads Direct works with advertisers and brands of all kinds, but the Health and Beauty companies are the ones we've worked with the longest," Poupko offers.

Between the wealth of services and the expansive network, Ads Direct is able to offer its clients a high rate of efficacy. In fact, Poupko says Ads Direct can provide clients with a 27% retention rate. Ultimately, though, Ads Direct takes its cues from their clients. "We do whatever a client needs us to do," Poupko confirms. "Whether the client needs us to get them a hundred customers a day, five hundred, even a thousand, we'll do it. That's what we do, all day every day."

Ads Direct is also distinctive for its business model, one that Poupko says gives clients a uniquely high ROI. "Essentially, our clients pay for the results we deliver, and nothing more," he explains. "If the product does not sell, for whatever reason, then the client does not owe us a penny. This offers our clients a level of security in their investment that they simply will not find anywhere else."

Indeed, advertisers looking for a prudent investment need look no further than Ads Direct, Poupko says, especially now that the company has expanded its network so aggressively. "The international markets we've expanded into represent a real goldmine for online advertisers," he concludes. "For those looking to convert high volumes of traffic, Ads Direct can do it."